In 2016, an auction for the right to operate .web ended at US$135 million. Disputes over the extension continued for another ten years. Verisign announced that resolution in July 2026, and IANA records .web as delegated into the DNS root on July 23.
A word people already know
.web is short and easy to say. It describes where a website lives, so it can suit businesses with little else in common. A bookshop and an engineering firm could both use it without the ending seeming out of place.
That leaves the name before the dot to identify the business. If the company expands into another line of work, the ending can still fit. For a new business that has struggled to find a suitable .com, it is another option to consider.
There is still the habit of typing .com to contend with. If you choose a .web, use the full address consistently in your branding. Saying it aloud is a useful test: ask someone to write the address down after hearing it.
Choosing a name for your business
Consider the whole address, including its cost. A name that looks good on a logo still needs to be easy for customers to spell. Check whether another business uses it or holds relevant trademark rights.
Then check the matching .com. Its holder may have an earlier opportunity to register the .web, so you could need to buy the name from them. Read about matching .com priority before deciding to wait for public registration.